Eureka! News

Give Mike Morse a call at 800-235-2607 ext. 399!
Mike Morse Joins Team Eureka!

New Assistant Sales Manager

Binghamton, NY August 30, 2005 — Eureka! Commercial Tents, a division of Johnson Outdoors Inc., announces the appointment of Mike Morse as Assistant Sales Manager. He will focus on sales, service and support for the rental industry, along with growth and development of specialty markets.

Mike joins Eureka! with over 6 years of sales experience in heavy equipment. He began his career in sales after receiving his Bachelor of Science degree in Engineering and Management from Clarkson University in 1998. Previously, Mike has held positions as a product specialist, sales representative and technical service rep with heavy equipment and material handling organizations. This experience, combined with his technical, organization and interpersonal skills, will be a great asset to Eureka! as the company continues to grow.

According to Jim Reyen, National Sales and Marketing Manager at Eureka!, “Mike brings a wide range of sales support, technical know-how and customer satisfaction to this newly created position. As our division continues to grow, having a internal contact with Mike’s experience makes the work of our external sales representatives so much more productive.” ABOUT JOHNSON OUTDOORS INC. Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Johnson Outdoors' familiar brands include, among others: Old Town(R) canoes and kayaks, Ocean Kayak(TM), Necky(R) kayaks, Escape(R) electric boats, Minn Kota(R) motors, Humminbird(R) fishfinders, Scubapro(R) and UWATEC(R) dive equipment, and Eureka! (R) tents. The company has 24 locations around the world, employs 1,500 people and reported annual sales of $355 million in 2004. Visit Johnson Outdoors online at

ABOUT EUREKA! TENTS Eureka! Tents is a leading manufacturer of outdoor tents, canopies and seasonal structures. Earning a reputation for quality products and innovative designs in manufacturing that began in 1895, Eureka! has been the recipient of multiple achievement awards for tent design and excellence in manufacturing. Considered a leader in the commercial tent industry, Eureka! couples innovative products with outstanding service. For more information, please visit our Web site at or call 1-800-235-2607.


Johnson Outdoors Gear, Inc.
P.O. Box 966
Binghamton, NY 13902

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